The Dao of Outsourcing

As the global economy slows, many business software companies are seeing fewer sales opportunities as businesses cut software budgets and delay purchases.  Despite the current economic climate, there is still a large and growing market for business software in China.  An increasing number of US software companies are focusing on China market entry strategies and leveraging the knowledge of Chinese software outsourcing companies to aid with China market entry.

A recent study sponsored by Dextrys titled Marketing Business Software in China discusses the Chinese market for US business software.  The key findings from the study are: Read the rest of this entry »